Why shop with us

Man using binoculars in river

Wide product selection

With sports optics available from a heap of leading brands in a range of price brackets to suit your budget, you’ll be sure to find something that meets your optical needs.

Australian warranty

We don't believe in parallel importing, so products from all our brands are sourced from the official Australian distributor, and are covered by an Australian warranty.

Great prices

We’re committed to offering competitive prices so that you can make big savings. We also have a Price Match Guarantee, so feel free to get in touch if you see the same product at a lower price elsewhere. 

Knowledge and expertise

We’ve got years of experience in the optics field, both as retailers and users, and we’re always on hand to answer your product-related questions, however big or small. 

Customer satisfaction

It’s our mission to make you happy. We promise to provide you with an easy-to-use website and an awesome shopping experience. Let us take the hassle out of purchasing so that you can spend more time enjoying your hobbies.